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Rainfactory, inc.

* designed effective creative campaigns and content across a wide range of projects and
mediums—digital advertising, website, events collateral, internal and external partnerships,
video and multimedia presentations
* collaborated with business leaders to translate business strategies and goals into unique brand & product experiences
* translated value propositions into content themes and assets that drive awareness and revenue
* improved quality results by studying, evaluating, and re-designing processes; recommending
changes to art, copywriting, and design
* development of onboarding process for new clients, including business calls, meetings, project setup, scheduling of work-flow, establishment of client-to-consultant touchpoints, etc
* management of in-house creative team from concept to completion of projects (graphic designers, copywriters, web dev, customer experience, etc)
* performed data informed optimizations based on market research and competitive analysis
* lead creative on product photography and advertising assets to fit the brand and vibe of multiple projects
* lead on copywriting and key messaging including email campaigns, blog posts, product descriptions, video scripting and storyboarding, brand boiler plates, team member bios, mission statements, price-point setting, etc
* partnered with demand generation teams to create/optimize assets to significantly increase
campaign effectiveness, lead generation, and conversion
* developed branding initiatives and external media relations with the goal of setting up client for success long after working with the agency
* served as main point of contact for client-to-agency relationship based on creative content needs (social media, copywriting, image assets, promotions, etc)
* at ease leading and directing a large team within a high-pressure and fast-paced environment serving a wide scope of needs for multiple clients
* lead on creative sessions for project kick-offs


SKULLY Systems

* responsible for all brand language and verbal brand identity (taglines, voice, tone)
* copywriting and key messaging
* community development and loyalty/retention strategy
* social media management, including: Facebook, Twitter, LinkedIn, Pinterest, Vine, Google+, Instagram, Tumblr, Forums, etc
* digital and corporate strategy
* development of branding initiatives and external media relations
* website administration
* top-level speech writing
* corporate blogging
* content marketing
* email marketing
* advertising strategy and implementation (Facebook, Google AdWords, conversion tracking)
* sales campaign strategy
* search engine optimization
* audience research and targeting
* events coordination
* public relations
* strategic partnerships
* competitive analysis
* metrics & analytics
* social analytics strategy
* video & photo editing
* peer copyediting
* internal and external team management
* CRM and sales management
* project management
* investor presentation development
* hiring and training of communications department team
* communications best practices implementation and updated research
* print design and copy for brochures, packaging, etc
* high level metrics reporting
* high level strategy reporting
* revenue monitoring and strategy development
* general brand evangelism


Feature 3

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